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SMO Course

Online Training Available

Experience the best SMO Course under experienced trainers and an advanced curriculum. The course is designed for beginners so that they can learn from scratch.

JOB ASSISTANCE :

Yes

MINIMUM ELIGIBILITY :

10th pass / 12th pass / Graduate

COURSE DURATION :

6 Months

MODE OF TRAINING :

Online

CERTIFICATION :

Yes

CALL US TODAY :

+91 9163 883 143

COURSE FEES :

For Indian Students : Rs. 14000 /- (Easy Installments available)

For Foreign Students : 449 USD (Easy Installments available)

Key Highlights of the SMO Course at Webcram Career Academy

Welcome to Webcram Career Academy

SMO Course

Syllabus Details

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Contents

Module 1: Introduction to SMO
1
Module 2:Social Media Strategy Development
1
Module 3: Social Media Platform Optimization
2
Module 4: Content Creation and Management
2
Module 5: Social Media Advertising
3
Module 6: Community Management and Engagement
3
Module 7: Analytics and Reporting
4
Module 8: Trends and Best Practices
4
Module 9: Legal and Ethical Considerations
5
Module 10: Advanced SMO Techniques
6
1

Introduction to SMO

  • Definition and significance of SMO
  • Differences between SMO and Social Media Marketing (SMM)
  • Keywords, meta tags, backlinks, etc.

Social Media Landscape

  • Overview of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
  • Trends and statistics in social media usage
2

Setting Objectives

  • Defining SMART goals for social media
  • Aligning social media objectives with overall business goals
  • Identifying strengths, weaknesses, opportunities, and threats (SWOT)

Target Audience Analysis

  • Identifying and understanding target demographics
  • Creating audience personas
  • Analyzing competitors' social media presence
3

Facebook Optimization

  • Creating and optimizing a business profile/page
  • Understanding Facebook algorithms and best practices
  • Setting up and optimizing LinkedIn business pages

Instagram / LinkedIn Optimization

  • Setting up and optimizing Instagram profiles
  • Using features like Stories, Reels, and IGTV effectively
  • Leveraging LinkedIn features for B2B marketing
4

Content Planning

  • Developing a content calendar
  • Balancing promotional and engaging content
  • Engaging with user-generated content

Content Creation

  • Designing visually appealing graphics and videos
  • Writing compelling and shareable copy
  • Curating relevant content from other sources
5

Introduction to Social Media Ads

  • Overview of paid advertising options on major platforms
  • Setting budgets and bids for social media ads

Ad Campaign Setup

  • Creating effective ad campaigns and ad groups
  • Targeting and segmentation strategies
6

Building and Nurturing Communities

  • Strategies for growing a social media community
  • Engaging with followers and responding to comments

Managing Social Media Crises

  • Handling negative feedback and PR crises
  • Developing a crisis management plan

Thank you!

We would be glad to assist you further if you have any questions or need guidance as you progress through your SMO COURSE

Whether it's about understanding concepts, troubleshooting code, or exploring advanced topics, feel free to reach out. Best of luck with your studies, and enjoy the learning journey!

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A Course By Webcram Career Academy

Material Includes

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Talk To Our Counsellor

Mon - Sat : 10am To 7Pm

Phone (For Voice Call) :

+ 91 8017 058 403 (IND)

WhatsApp (For Call & Chat) :

+ 91 9163 883 143 (IND)

Course Objectives

Grasp the core concepts of Social Media Optimization and its role in digital marketing. Differentiate between SMO and other social media strategies, such as Social Media Marketing (SMM).Learn how to set up and optimize profiles across major social media platforms. Implement best practices for profile and page management to enhance visibility.

Pre-requisities

Familiarity with major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). Understanding of basic social media concepts and terminology.

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