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Digital Marketing Course

Online Training Available

Experience the best Digital Marketing Course under experienced trainers and an advanced curriculum. The course is designed for beginners so that they can learn from scratch.

JOB ASSISTANCE :

Yes

MINIMUM ELIGIBILITY :

10th pass / 12th pass / Graduate

COURSE DURATION :

6 Months

MODE OF TRAINING :

Online

CERTIFICATION :

Yes

CALL US TODAY :

+91 9163 883 143

COURSE FEES :

For Indian Students : Rs. 25000 /- (Easy Installments available)

For Foreign Students : 599 USD (Easy Installments available)

Key Highlights of the Digital Marketing Course at Webcram Career Academy

Welcome to Webcram Career Academy

Digital Marketing Course

Syllabus Details

Unlock your potential with our online coaching institute! Expert guidance, flexible schedules, and success-driven learning await. Enroll today and thrive!

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Contents

Module 1: Introduction to Digital Marketing
1
Module 2: Website Planning and Development
1
Module 3: Search Engine Optimization (SEO)
2
Module 4: Legal and Ethical Issues in Digital Marketing
2
Module 5: Social Media Marketing (SMM)
3
Module 6: Email Marketing
3
Module 7: Content Marketing
4
Module 8: Web Analytics and Conversion Optimization
4
Module 9: Mobile Marketing
5
Module 10: Digital Marketing Strategy and Planning
6
1

Introduction to Digital Marketing

  • Overview of digital marketing
  • Evolution and importance of digital marketing
  • Digital marketing vs traditional marketing
  • Career opportunities in digital marketing

Website Planning and Development

  • Basics of website planning
  • Understanding domain names and hosting
  • Website architecture and navigation
  • Introduction to Content Management Systems (CMS)
2

Search Engine Optimization (SEO)

  • Introduction to SEO
  • On-page optimization techniques
  • Off-page optimization techniques
  • Technical SEO fundamentals
  • SEO tools and analytics

Legal and Ethical Issues in Digital Marketing

  • Privacy and data protection regulations
  • Intellectual property rights
  • Ethical considerations in digital marketing
  • Compliance with advertising standards
3

Social Media Marketing (SMM)

  • Introduction to social media marketing
  • Social media platforms and their roles
  • Creating a social media strategy
  • Content creation and distribution
  • Social media advertising techniques

Email Marketing

  • Basics of email marketing
  • Building an email list
  • Designing effective email campaigns
  • Email automation and segmentation
  • Measuring email campaign performance
4

Content Marketing

  • Introduction to content marketing
  • Content creation strategies
  • Content distribution channels
  • Blogging and article writing
  • Content marketing analytics

Web Analytics and Conversion Optimization

  • Introduction to web analytics
  • Google Analytics fundamentals
  • Setting up goals and tracking conversions
  • Analyzing website performance
5

Mobile Marketing

  • Overview of mobile marketing
  • Mobile website optimization
  • Mobile apps marketing strategies
  • SMS marketing and its effectiveness

Influencer Marketing

  • Definition and evolution of influencer marketing
  • Types of influencers (macro, micro, nano, etc.)
  • Benefits and challenges of influencer marketing
  • Developing campaign objectives and strategies
6

SEM and PPC Advertising

  • Introduction to SEM and PPC
  • Google Ads fundamentals
  • Creating and managing PPC campaigns
  • Keyword research and targeting

Digital Marketing Strategy and Planning

  • Developing a digital marketing strategy
  • Budgeting and resource allocation
  • Campaign planning and execution
  • Evaluating and improving digital marketing campaigns

Thank you!

We would be glad to assist you further if you have any questions or need guidance as you progress through your Digital Marketing course.

Whether it's about understanding concepts, troubleshooting code, or exploring advanced topics, feel free to reach out. Best of luck with your studies, and enjoy the learning journey!

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A Course By Webcram Career Academy

Material Includes

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Talk To Our Counsellor

Mon - Sat : 10am To 7Pm

Phone (For Voice Call) :

+ 91 8017 058 403 (IND)

WhatsApp (For Call & Chat) :

+ 91 9163 883 143 (IND)

Course Objectives

This digital marketing course aims to equip learners with strategies for online presence, audience engagement, and measurable business growth through digital channels.

Pre-requisities

Before enrolling in a digital marketing course, foundational knowledge of marketing principles, basic understanding of online platforms, and analytical skills are recommended.

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